Privacy Policy

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Caldera Cybersecurity Services LLC (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

1. Information We Collect

We collect the following types of information:

Personal Information

• Name, email address, phone number
• Physical address
• Company name
• Payment information when you make a purchase or request a quote
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)
• Any information you voluntarily submit through forms or communications

Automatically Collected Information

• IP address
• Browser type
• Device information
• Website usage patterns and analytics
• Pages visited and usage data

Cookies and Tracking Technologies

• Cookies and similar tracking technologies
• Analytics and session data

Customer Communication Records

• Records of inquiries and service requests
• Appointment details and preferences
• Service history and feedback

2. How We Use Your Information

We use the information we collect to:

• Provide and manage our services
• Process transactions and payments
• Respond to inquiries and customer support requests
• Send service-related communications
• Communicate with you about your inquiries, appointments, and promotions
• Improve our website and offerings
• Enhance website functionality and user experience
• Ensuring security and fraud prevention
• Maintain records of your communication preferences and consent
• Send marketing and promotional communications (where permitted)
• Deliver SMS/text messages as described below

 3. SMS Messaging and Consent Information

Caldera Cybersecurity Services LLC operates separate informational and promotional SMS messaging programs.

Informational messages

Users may separately consent to receive messages concerning inquiry responses, follow-up communications regarding information requests, and service-information confirmations.

Promotional messages

Users may separately provide express written consent to receive promotional messages concerning cybersecurity best practices, endpoint protection, security-policy updates, and secure artificial-intelligence tool usage.

Consent for informational messages does not constitute consent for promotional messages. Consent applies only to Caldera Cybersecurity Services LLC and the specific SMS program selected by the user.

Consent collection

SMS consent is collected through our website Request Information form. The SMS consent checkboxes are unchecked by default. Users must actively select the applicable checkbox before submitting the form.

Providing a telephone number or submitting the form without selecting an SMS consent checkbox does not constitute consent. No SMS message is sent before the user has selected an SMS consent checkbox and submitted the form.

Consent is optional and is not required as a condition of requesting information, purchasing services, or otherwise doing business with Caldera Cybersecurity Services LLC.

Information recorded

To document and administer SMS consent, we may collect and retain:

• The user’s name and mobile telephone number;
• The date and time consent was provided;
• The SMS program or consent checkbox selected;
• The method and source through which consent was obtained;
• The consent language presented when the user opted in;
• The Internet Protocol address or session information associated with the submission, where available; and
• Records of opt-out and consent-withdrawal requests.

We use this information to provide the SMS messages requested by the user, administer messaging preferences, process opt-outs, maintain compliance records, prevent unauthorized messaging, and protect against misuse.

Message frequency and charges

Message frequency varies, with up to four messages per month for each SMS program selected. Message and data rates may apply.

Opting out

Users may withdraw consent at any time by replying STOP to an SMS message or by contacting us using the information contained in this Privacy Policy. We will retain sufficient information about an opt-out request to ensure that additional messages are not sent unless the user later opts in again.

Mobile information sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We may provide information to subcontractors and service providers solely as necessary to support services such as SMS transmission, customer support, system hosting, security, and consent-record administration.

All other information-sharing categories described in this Privacy Policy exclude text-message originator opt-in data and consent. SMS opt-in data and consent will not be sold, rented, transferred, or shared with third parties for their own purposes.

4. Sharing of Information

We do not sell, rent, or share your personal information, including phone numbers and SMS consent data, with third parties for marketing or promotional purposes. We may share your information only in the following circumstances:

Service Providers

• Third-party vendors who assist in our operations (e.g., hosting, payment processing, appointment scheduling), under confidentiality obligations
• SMS aggregators and providers solely for the purpose of delivering messages you have consented to receive
• All service providers are contractually obligated to maintain confidentiality and security

Legal Compliance

• To comply with legal requirements or enforce our rights
• In response to valid law enforcement requests or court orders

Business Transfers

• In connection with a business transfer (e.g., merger, acquisition, or sale of assets)
• In such cases, your data remains protected under the terms of this policy

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

5. Data Security

We implement and maintain reasonable security measures to protect your personal information:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication mechanisms
• Regular security assessments and updates
• Employee training on data protection
• Breach notification protocols in accordance with applicable laws
• Secure backup systems and disaster recovery procedures

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Analyze site traffic and user behavior
• Remember your preferences
• Improve website functionality and user experience
• Measure the effectiveness of our services

You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.

8. Your Rights & Choices

You have the right to:

• Access, update, or request corrections to your personal information
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing emails by clicking “unsubscribe” in our emails
• Opt out of SMS messages at any time by replying STOP
• Request information on how we process your data
• Withdraw consent at any time for future communications
• Lodge a complaint with a supervisory authority if you believe your rights have been violated

To exercise these rights, contact us using the information in Section 11 below.

9. Third-Party Links & Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their policies. This privacy policy applies only to information collected by Caldera Cybersecurity Services LLC.

10. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the revised effective date. For significant changes, we will notify you by email or through a notice on our website.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Caldera Cybersecurity Services LLC
Email: info@calderacyber.com
Phone: +1 (505) 975-4470

By using our website and services, you consent to this Privacy Policy.